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The industry point of view This move will of course leave tobacco firms unable to use the package design, logos and other recognisable elements of branding that theyve paid significant sums over the years to protect through trademark registration

IQOS was featured at youth events associated with Romanias BeLikeMe campaign, which asked IQOS Consultants to promote the product at parties, festivals, and retail locations

Triggers and Temptations: Certain situations, environments, or social interactions can act as triggers for smoking cravings

However, their income statements may not show it because the companies can raise prices to offset declines in cigarette volumes